Abul Khair Group Career: Abul Khair Group (AKG), one of the country’s leading business conglomerates, is recruiting dynamic professionals for the position of Officer / Sr. Officer in its Consumer Goods Division (CGD) Brand team. This full-time job in Dhaka requires an MBA/BBA and 2 to 4 years of experience in FMCG Brand Marketing. The role is vital for developing promotional strategies, managing brand communication, and analyzing market trends. This article details the responsibilities, qualifications, and email application process for this highly sought-after FMCG Brand job in Bangladesh.

Abul Khair Group Job Circular 2025

About Abul Khair Group: Abul Khair Group (AKG) is one of the largest and most diversified industrial conglomerates in Bangladesh, established in 1953. AKG is a market leader across several key sectors, including Steel, Cement, Ceramics, and a wide range of Fast-Moving Consumer Goods (FMCG) such as Milk Powder, Tea, and Snacks. The group is known for its advanced technology adoption and vast market reach. Joining AKG’s Consumer Goods Division offers a challenging and rewarding career path within a national industry leader.

Abul Khair Group Job Key Information

Note: The role is critical for the Consumer Goods Division, focusing heavily on market analysis, brand activation, and strategy implementation.

Key Responsibilities

Upon joining this post, you will be expected to perform the following main duties:

• Strategy & Planning: Design effective promotional strategies and plan events/activations aligned with the creative blueprint to achieve the target of the assigned portfolio.
• Brand Alignment: Assist in shaping the long-term direction of the brand and ensure full alignment with the organization’s immediate performance objectives.
• Campaign Execution: Support the development of brand communication, manage activation logistics, and execute campaign planning initiatives.
• Market Monitoring: Monitor market trends, competitor activities, and consumer insights to strengthen the brand’s positioning.
• Cross-Functional Liaison: Liaise with cross-functional support teams (Sales, Supply Chain) and external partners (Agencies) to facilitate the timely implementation of brand initiatives.
• Sales Support: Provide strategic guidelines and analytical support to the sales force based on market intelligence.

Required Qualifications

To apply, you need the following qualifications and experience:

• Education: MBA/BBA from a reputed university.
• Experience: 2 to 4 years experience in FMCG Brand Marketing.
• Skills: Excellent analytical, objective-setting, interpersonal, communication, and presentation skills.
• Work Style: Ability to work independently and under pressure in a fast-paced FMCG environment.

Skills & Expertise

• Brand Strategy & Communication
• FMCG Marketing and Activation
• Consumer Insight Analysis
• Promotional Strategy Design
• Cross-functional Coordination
• Presentation Skills

Workplace, Salary & Benefits

• Location: Dhaka.
• Salary: Negotiable. The final compensation package will be attractive and based on the candidate’s experience and competence in the Brand Marketing field.
• Other Benefits: Other benefits as per company policy (e.g., Festival Bonuses, Provident Fund, Health benefits, etc.).

Abul Khair Group Job Application Process

How to Apply:

Interested candidates are requested to submit their updated resume via Email.

1. Email Address: [email protected]
2. Subject Line: You must mention the exact subject line: Applying for Officer/Sr. Officer - CGD Brand
3. CV Check: Ensure your CV highlights your experience in designing promotional strategies and managing brand activation within the FMCG sector.

Before clicking the ‘Apply’ button directly, take two minutes to increase your chances of getting an interview call:

1. Final Check: Verify that your experience section clearly lists the FMCG brands you have previously managed.
2. Customization: Craft a short, powerful email body emphasizing your success in monitoring market trends and achieving brand targets, as these are core requirements.

Application Deadline: December 26, 2025.

Abul Khair Group Job Circular (Expert Opinion)

Expert Advice: This is a high-impact role within AKG’s competitive Consumer Goods Division. Brand management in the FMCG sector is highly results-driven, focusing on maximizing market share in categories like Milk, Tea, or Snacks.

• CV Focus: Since the role is focused on strategy, activation, and insights, ensure your CV explicitly details experience in liaising with ad agencies, conducting market research (consumer insights), and implementing BTL (Below-The-Line) activation events.
• Analytical Skills: The requirement for “analytical and objective-setting skills” is critical. Use quantifiable metrics (e.g., “Increased market share by X% through targeted promotions,” or “Reduced campaign costs by Y%”).

• Salary Negotiation: As the salary is negotiable, research the current market rates for Senior Officer Brand Marketing jobs in Dhaka FMCG with 2-4 years of experience to confidently state your expected salary during the final interview stage.

Company Information

• Name: Abul Khair Group
• Overview: Abul Khair Group is a diversified industrial conglomerate and market leader in Bangladesh across sectors like FMCG, Steel, Cement, and Ceramics. Established in 1953, the group is committed to quality, innovation, and expansion.
• Address: Headquartered in Chattogram with a major operational presence in Dhaka. (Address not specified for CGD in Dhaka, but Head Office is often referenced in Chattogram)
• Website: www.abulkhairgroup.com

Source: Official Job Advertisement via Bdjobs.com.